Hip hop recording artist Jay Wise is one with a fresh sound and style. His music is as important as the attire that he wears. Each design created for him needed to stand out and represent who he is.
Jay Wise's shoelace logo was a custom created font that was made to represent his passion for specially released sneakers that also goes along with his single "Sneakerhead". To continue with the sneakerhead theme, t-shirts were designed and printed with a sneakerbox in an x-ray of a skull with the logo underneath it.
The button pack created had custom illustrations on each pin and was placed on a die cut packaging.
The album artwork was for one of his music releases. He has a popular theme of space and being out of this world where he wanted that represented in his cover with him creating or destroying a world.