"Stay Creative" is a custom made type design. The message behind the phrase is that everyone is filled with creativity and should continue to share their creative side out into the world, which is why "Stay" is emphasized.
The process started out with a sketch, before bringing it onto the computer to be vectorized. Texture was added to give some life to this design. The one color version of this was printed on t-shirts. Also, the design was taken into Photoshop to add more gold effects to it, because creativity is "golden".